1Q 2013 (Pike Research/Navigant)
“Smart grid rollouts are building momentum as utilities across the United States continue to invest in this new infrastructure in an effort to transform their power grids. Pike Research forecasts that there will be more than 53 million smart meters deployed in the United States by the end of 2013. However, even as utilities invest in these new technologies, they struggle to effectively communicate the benefits of smart grid applications and services to end users.”
click to enlarge“One challenge is that various types of smart grid and smart energy home technologies have different levels of consumer awareness, and different levels of favorability and acceptance. Even as consumers state that they are concerned about their electricity usage, they are not always willing to adopt new products and services that can help them curb their electricity consumption. Awareness is also a challenge: nearly one-third of respondents to this survey were not familiar with smart grids, and one-quarter were not familiar with smart meters…”
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