14 September 2012 (North American Windpower)
“…[Global Consumer Wind Study performed by TNS Gallup and commissioned by Vestas] reveals that 85% of consumers want more renewable energy, and 49% are willing to pay more for products made using renewable energy… “…74% of respondents said they would have a more positive perception of a brand if wind energy were its primary energy source, and 62% of respondents said they would be more willing to buy products from brands that use wind energy…”
“The study also found that 45% of the consumers surveyed perceive climate change as one of the top three challenges facing the world today, with 17% saying it is the single greatest challenge. “…Bloomberg New Energy Finance’s (BNEF) Corporate Renewable Energy Index Report 2012 (CREX) found that…[in] 2011, net corporate investment in renewable power capacity outpaced that of fossil-fuel generation ($237 billion for renewables versus $223 billion for additional fossil-fuel generation)…”
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